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FCCPC Alleges Coca-Cola Nigeria Adopted Deceptive Branding Practices

On Thursday, the Federal Competition and Consumer Protection Commission (FCCPC) released a comprehensive report of allegations of deceptive branding and labelling practices against Coca-Cola Nigeria Limited.

According to the report, the investigation, which began in June 2019, uncovered significant issues with Coca-Cola Nigeria and its partner, the Nigerian Bottling Company (NBC), involving deceptive product packaging and inconsistent pricing strategies that misled consumers.

The probe began when the FCCPC alleged that Coca-Cola Nigeria had introduced a new variant of its popular Coke drink—“Coke Original Taste – Less Sugar” (Coke Less Sugar)—without adequately informing consumers or differentiating it from the original Coke.

Photo: Coca-Cola

The commission said the new variant was packaged almost identically to the original, creating confusion among consumers.

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It said its investigation also revealed issues with the Limca lemon-lime flavoured drink, which appeared in two different formulations but with indistinguishable packaging, further compounding consumer deception.

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