On Thursday, the Federal Competition and Consumer Protection Commission (FCCPC) released a comprehensive report of allegations of deceptive branding and labelling practices against Coca-Cola Nigeria Limited.
According to the report, the investigation, which began in June 2019, uncovered significant issues with Coca-Cola Nigeria and its partner, the Nigerian Bottling Company (NBC), involving deceptive product packaging and inconsistent pricing strategies that misled consumers.
The probe began when the FCCPC alleged that Coca-Cola Nigeria had introduced a new variant of its popular Coke drink—“Coke Original Taste – Less Sugar” (Coke Less Sugar)—without adequately informing consumers or differentiating it from the original Coke.
The commission said the new variant was packaged almost identically to the original, creating confusion among consumers.
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It said its investigation also revealed issues with the Limca lemon-lime flavoured drink, which appeared in two different formulations but with indistinguishable packaging, further compounding consumer deception.
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