Adobe Unveils New Image Generation Tools in AI Push

Adobe announced new image-creation technology on Tuesday that can generate images based on an uploaded image and its style. This is part of Adobe’s strategy to compete with startups that offer similar technology and challenge its core business of creative tools like Photoshop.

Adobe’s image-creation technology, which has been used by its customers to create three billion images—one billion of them in the last month alone—also protects them from legal issues. The new tools introduced on Tuesday include “Generative Match”, which lets users create images from text and a few uploaded images.

Adobe’s digital media CTO, Ely Greenfield, said the company wants to help big brands create many images for different purposes, like websites, social media, and print ads, by using generative technology based on a few photos of a product or character. He said this will reduce the manual work of taking and processing photos.

Adobe also launched tools that create vector graphics, which are commonly used for logos and labels, and tools that create templates for brochures and other items. Greenfield said the prices will remain the same as the ones announced in September.